Learn How to Boost Website Sales - Part 1: Social Media

Posted on 17th December 2015 in guides « Back to All Posts
Learn How to Boost Website Sales - Part 1: Social Media

Problem: You’ve started selling, but you’re not getting any sales. Story: We’ve had this problem. We learned a lot along the way. Here’s how we did it.

Here’s an idea, you’ve started an ecommerce for existing websites">ecommerce website and you’re either not getting the sales you want, or none at all! You want to know what you can do to help increase your revenues that doesn’t require a huge budget. Solution: we’ve created a guide that helps you address those issues and grow your sales!

Social Media

Social media is essentially any website or application that enables users to create and share content or to participate in social networking.

It can act as a simple means of increasing web traffic and generating positive brand awareness if done right. In general, it’s important that you choose the platforms based on who you’re appealing to. For most small B2C companies, I recommend initially using Facebook, Twitter and when you’re feeling more adventurous, considering Google+ and LinkedIn. If used effectively, these platforms can help you to convey your business’s values and beliefs informally on a large scale.

Social media is vital in the communication between business and customer. If a customer has a problem or simply has something to say, they can reach out via social media to get your attention. Monitor your accounts and interact with your customers! Increase your followers as you increase your engagement.

Different platforms require different posting frequencies. Controversially, you can post up to 100 times per day on Twitter. Sure you’ll lose some followers but those that stay will become more engaged. No matter what platform you use, each post will only be shown to a very small percentage of your followers.

Remain active, but don’t be overzealous when reaching out to your customers. Give them the chance to interact, but don’t be forceful in your approach.

Perform research on your competitors, study their strategy. See what you like and don’t like.

When writing content for social media, make it ‘shareable’, ensure it offers value and aim to minimise the ‘waffle’ in your content. Create key takeaways which explain your learns in a manner that’s short and succinct. Don’t forget to share other content that is relevant to your users.

Once you’ve published content, don’t forget to respond to comments, promptly!

There is a variety of different tools which can help you to schedule content publication. We personally use Buffer due to its ease of use and simplicity.

Have patience! You won’t gain thousands of followers and get lots of customer interaction overnight. It takes time to build a foundation.

If done right, social media can be a simple way to help you increase your sales.


Ready to start selling?

All the tools you'll need to sell from your existing website, social channels and more.
No technical skills required.

Try selling online for free 14 Day Trial

Join 34,811 sellers who have processed $67,280,745.46 in orders


The Latest Shoprocket News

Trusted by 34,811 sellers, freelancers, developers, retailers and brands

Elevate Your Sales Game: Discover the Best Romancart Alternative

Elevate Your Sales Game: The Rising Importance of E-commerce Alternatives In today's rapidly evolvin...

Future-Proof Your Business: Opt for the Best Romancart Alternative

Introduction: Future-Proof Your Business with a Romancart Alternative In today's rapidly evolving e...

Unlock New Possibilities: The Best Romancart Alternative Exposed

Unlock New Possibilities: The Best Romancart Alternative Exposed In the ever-evolving ecommerce lan...


as featured in